Most people never reach your website. They see your Google Business Profile on Maps, check the stars, scan the photos and call whoever looks most alive. Wrong hours, a vague category, a last photo from 2021: they have already moved on to the business above you.
What the Google Business Profile work covers
Claimed and verified
Categories and services
Your service area and details
Photos that look alive
A system for reviews
Before you ask.
It is the listing that appears on Google Maps and on the right of Google search when someone looks for a business like yours. It used to be called Google My Business. For a lot of customers it is the first and only thing they look at before they call.
Nobody can promise a Maps position, and we never do. Google decides the order. What we do is fix everything on the listing that is in your control, keep it active every month, and report what moved.
Usually. Many listings we look at were claimed once and then left: one category, no services, old photos, unanswered reviews. We check yours for free and tell you straight whether there is anything worth fixing.
Never. Fake reviews breach Google’s rules and the Australian Consumer Law. We give you a simple way to ask real customers, and we reply to the reviews they leave.
For a search like a trade plus a suburb, Google usually shows a map with three businesses above the ordinary results. Many people call straight from that map without opening a website at all. If you are not in those three, most of those customers never see you.
Google says local results are based mainly on three things: relevance, how well a listing matches the search; distance, how far the business is from the searcher or the place searched; and prominence, how well known the business is, which includes reviews and how much of the web mentions it. Distance is out of anyone’s hands. Relevance and prominence are the work.
The usual culprits: the wrong primary category, services left blank, a service area that does not match where you actually work, duplicate listings splitting your reviews, photos nobody has touched in years, and reviews nobody answers. Stuffing extra words into the business name breaks Google’s rules and can get a listing suspended, so we never do it.
Work through it in this order. Verify ownership. Pick the most specific primary category, then the secondary ones that fit. List every service you sell. Set the service area to the suburbs you genuinely cover. Match your name, phone and address to your website exactly. Write a plain description of what you do. Add real photos of your work, team and vehicles, and keep adding them. Ask every happy customer for a review and reply to every review. Post an update at least monthly. Then check it again every month, because Google and competitors keep moving.
It depends on the state of the listing: a duplicate to merge or a suspension to fix is more work than a tidy-up. We check yours for free first, then give one flat quote in writing for the setup and a flat monthly fee if you want it kept active.
All of Perth metro: north to Joondalup and Yanchep, south to Rockingham and Mandurah, east into the hills, and everything between. We are Perth based, so meeting face to face is easy when it helps.